About Me
From Special Forces Engineer to
Digital Partner.
I've done the dirty work. Plumbing, electrical, heavy equipment, construction - all as a Special Forces Engineer. Now I use that same hands-on mentality to enable blue-collar businesses to dominate online.
My Story
I Know Your World Because I've Lived It
Before I ever touched a line of code, I was a Special Forces Engineer. That meant plumbing, electrical, construction, demolition, heavy equipment - whatever the mission required. I've operated bulldozers overseas, run wiring through structures most people would never set foot in, and built things from nothing in places with nothing.
That background gave me something no typical web agency has: I actually understand what tradespeople do. I know what it's like to finish a 14-hour day and the last thing you want to think about is your website or Google ranking. That's exactly why I started Dirty Digital Co.
My mission now is simple: enable blue-collar businesses to focus on what they do best while I handle the digital side. You run your crew, book your jobs, and do the work you're great at. I make sure customers find you, trust you, and call you first.
I'm not a generic agency trying to serve everyone. I chose this industry because I've been in it. I care about the people in it. And I know that when tradespeople have the right digital presence, they don't just survive - they dominate their market.
Our Values
How We Run Our Business
The same way you run yours - with honesty, hard work, and respect for the people we serve.
Small by Choice
We cap our client roster. Not because we can't grow - because we don't want to water down the work.
Real Partnership
We don't hand off a finished website and disappear. We stay in your corner, month after month.
We Answer the Phone
Need something? Call us. Email us. We actually respond - usually the same day.
Trade-Focused
We only work with blue-collar businesses. That specialization is what makes us better at what we do.
The Dirty Digital Difference
We Treat Your Business Like Our Business
When you partner with Dirty Digital Co, you're not getting a faceless agency. You're getting a dedicated team that picks up the phone, does what they say, and delivers results that actually move the needle.
Let's TalkDedicated to Your Trade
We know the difference between a plumber's website and an electrician's website. Your digital strategy is built around your specific trade and market.
Content Created for You
Don't worry about writing a single word. Our team creates all your website content based on your services, your market, and what makes you different.
Ongoing Optimization
We don't launch and leave. We continuously monitor performance, update content, and refine strategy to keep you growing.
Transparent Communication
You'll always know what we're working on and why. No black-box strategies - just clear, honest updates.
Real People, Real Support
You'll never get stuck in a chatbot loop. When you call or email, a real person responds.
Ready to Work With Someone Who Gets It?
I only take on a handful of clients at a time. If there's room on my roster, let's talk.
Let's Talk